3She is making an effort to be in touch with everyone

Copyright: banker.bg
Although Melania definitely has a penchant for expensive outfits, she does try to be in touch with the average American. She has been seen wearing more affordable outfits in a bid to dodge the backlash she has so much generated with her luxurious taste. She knows that this is what her critics want of her, and she is trying to give it to them as much as possible.
2She can use fashion to play politics

Copyright: yahoo.com
During a visit to the United Kingdom, Melania sported a green Cefinn dress. The clothing line was the brainchild of David Cameroon’s wife, Samantha Cameroon. Critics say this was an attempt to please the British Prime minister and be on his good side.